When it comes to public relations, it’s all about placement, preparation and possibilities. Let us show you how to build a stellar reputation in the market.
Maximize Your Message. Elevate Your Voice. Increase Your Impact.
As a business owner, you are doing great work that would position you perfectly for your favorite media outlet, but you have missed out on opportunities because you didn’t know the best strategy to get their attention.
Guess what?
You’re in the right place. We position entrepreneurs and leaders to get the media attention that will increase trust with their audience and attract new clients, supporters, and investors.
We love working with small business owners who are both profit-focused and mission-driven.
Services
Media Pitching
Contributor Opportunities
Media Interview Preparation
Press Release Writing
Social Media Strategy
Crisis Communications
Live Event Support
Speaking & Workshops
Client Features Include
Watch Samantha’s Feature on WJLA ABC7 News
Meet Samantha McCoy
Samantha has provided communications support to corporations, nonprofits and entrepreneurs since 2006. As a public relations professional, Samantha understands the value of media placements, as they help companies increase trust with their audience and attract new clients, supporters, and investors. She has secured placements on a variety of television, radio, digital and print outlets and has also served as a senior producer at a local radio station in Baltimore, MD. Through these experiences, Samantha has developed specific insight on how media professionals decide what they will cover, and helps others to be prepared for their time in the spotlight. Samantha is an experienced public speaker, with experience presenting to youth, college students and professionals. She has presented at the Smithsonian National Affiliations Conference, the National Black Public Relations Conference and the Association of African American Museums Conference. Samantha has a B.A. in Corporate Communications and a M.S. in Nonprofit Management and is passionate about using her communications knowledge to help leaders learn and grow.
Testimonials
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Lekeisha Maldon
FOUNDER, THE NARROW WAY
““Whether you’re a public relations pro or a novice learning how to navigate the terrain, Samantha’s class is one that anyone could benefit from! Before taking her course, I had limited knowledge about public relations and how it related to my business. The quality of the material presented was excellent. The real-life examples in her content combined with dedicated time for Q&A exceeded my expectations. Thanks to her personalized approach, I was able to identify definitive action items for my business. I would highly recommend Samantha's consulting service.”
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Joyel Crawford
CEO & FOUNDER, CRAWFORD LEADERSHIP STRATEGIES, LLC
“I loved [Samantha’s] energy and passion around my brand and what I want to share with others. I also loved how much research was already done on my business and existing brand. It was helpful that Samantha came with strategies to the table and then some. It also really resonated with me to hear that I DO have the potential to me a multi-million dollar coach.
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Linnita Hosten
FOUNDER, VOCAL VALUE
“Samantha makes public relations super easy to follow, understand and apply! I took so many great notes AND received suggestions on PR leads from the training. I love that she also made time to answer all participant questions.”
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Christina Batipps
CEO, IDEABRUSH
“[Samantha helped] me to understand critical steps and approaches [and] guided me to the conclusion that I need to set a long term goal of hiring for help with PR. You shared details that helped me build meaningful knowledge but I never felt overwhelmed. You kept it really fun and engaging!”
WHAT WE DO
Consulting
Do you need help preparing for a media interview? Do you have general questions about public relations or media pitching? Book your one-hour consultation and get your questions answered.
Training
Are you new to the world of public relations and want to understand how it works? Are you seeking media training or strategic communications expertise? Book Samantha to give your team the tools & resources they need to increase awareness, visibility, and engagement for your brand.
Speaking
Are you looking for a communications professional to speak at your next event? Book Samantha to speak about public relations, personal branding, and confidence building.