As newsrooms continue to shrink, organizations are challenged to develop creative ways they can stand out, especially if they want to attract more earned media. According to the most recent Challenger Report (published December 7, 2023) the news industry cut 2,681 jobs, which is almost 50% more than cuts announced in 2022. This means the journalists who are still employed are covering more stories and working against tighter deadlines than ever before.

So, what can your organization do to stand out above the noise?

A public relations firm can be a vital asset to your business, but before you commit to hire an agency, it’s important to know when it’s the best time for you! Here is a brief checklist you can go through with your team to determine your need for PR services.